Retail Marketing and Communication Study Materials 2020 – Download Unit wise PDF & Study Books


Download Retail Marketing and Communication Study Materials 2020. In this article, we are going to provide the Study Notes for Management Studies. Students of BBA can download these Study Materials which will be useful for their Exam Preparation. Through this article, we are going to provide the Retail Marketing and CommunicationStudy Materials, Study Notes, PDFs, Chapters & Topics, Important Questions in this topic and Download Links.  Continue reading the below article for more information regarding the Management Studies Notes.

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Retail Marketing and Communication Study Materials - Download Chpaters, Topics & Imp Questions

Retail Marketing and Communication Study Materials

Name of the Subject Retail Marketing and Communication 
Category Management Studies
Useful for BBA
Course Type Under Graduation
Article on Study Materials 2020
Study Material Format PDF
Download Other Study Materials Click Here 

Chapters and Topics

  • Overview of Retail Marketing
  • Understanding Shoppers and Shoppers’ Behavior
  • Personal Selling
  • Customer and Customer’s Needs
  • Steps in Selling-I
  • Steps in Selling-II
  • Overview of Retail Promotions
  • Advertising and Promotion
  • In-store Promotion and Management
  • In-store Objectives, Advantages and Limitations
  • In-store Promotions, Strategies, Budgets and Evaluation
  • Types and Techniques of Sales In-store Promotions

Retail Marketing Management Study Books

Subject  Download Links 
Retail Management Click Here
Click Here 

Principles of Retailing

Subject  Download Links 
Retail Management Click Here
Click Here 

Unit wise PDFs – Retail Marketing and Communication Study Notes

Here we have mentioned the unit wise PDFs of Retail Marketing and Communication subject. Click on the below link to download it :

Subject in the Universities

This subject will be useful to the students of BBA in Retailing. The following university students can also download these materials :

  • Lovely Professional University
  • Jaipur National University
  • Heriot-Watt University
  • Kakatiya University, Warangal

Subject in the Semesters

Retail Marketing subject will be studied by the students in the following semesters of their respective courses :

  • BBA IV Semester

Important Questions

We have mentioned some of the important questions on  Retail Marketing and Communication subject :

  • Explain the concept of marketing.
  • Explain the growing importance of retailing.
  • What are the stages of consumer decision making and its impact on retail strategies? Specify with an example.
  • What are the types of decision-making processes? Explain with an example.
  • What is meant by personal selling?
  • State the essential elements of personal selling?
  • What are the steps in individual selling? How are they different from the B2B selling?
  • Comment on the AIDA approach to personal selling.
  • Explain the different types of sales presentations.
  • What is “SIPN selling”?
  • What is personal selling process?
  • How does advertising help in product promotion?
  • What is sales promotion? How does it help in product promotion?
  • What are the different types of stores?
  • What are the different promotional methodologies for a store?
  • What do you understand by the concept of Store Management?
  • What is In-Store Promotion? Explain with examples?
  • What are the objectives of In-Store Promotions?
  • Explain the factors of budget designing?
  • Explain few strategies to be used for budget sourcing?
  • Indicate methods for promotional budget?

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