Retail Management Study Materials 2020 – For Management Students

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Download Retail Management Study Materials 2020. In this article, we are going to provide the Study Notes for Management Studies. This subject will come mostly for MBA, BBA, PGDMM students. These study books will teach you retailing concepts. You can download these books from our Exams Time website that are free of cost. We have provided the materials for the important aspects of Retailing Environment, Retail Operations, Retail Planning and Development, etc. Students can download these Study Materials which will be useful for their Exam Preparation.

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Retail Management Study Materials - Download Unit wise & Study Notes PDFs

Retail Management Study Materials

Name of the Subject Retail Management
Category Management Studies
Useful for MBA and PG Diploma Courses
Course Type Post Graduation
Article on Study Materials 2020
Study Material Format PDF
Download Other Study Materials Click Here 

Chapters and Topics in Retail Management Study Materials

An Overview of Retailing Environment

  • Introduction to Retailing
  • Evolution of Retail Environment
  • Formats of Retailing

Retail Planning and Development

  • Understanding the Retail Customer
  • Marketing Research for Retailing
  • Strategic Retail Planning Process
  • Locational Decisions
  • Growth Strategies

Retail Mix

  • Product Merchandise
  • Pricing
  • Promotion and Communication Mix
  • Atmospherics

Retail Operations

  • Sourcing
  • Financial Management Issues in Retailing
  • Organization Structure and Management of Human Resources
  • CRM – Customer Relationship Marketing
  • Monitoring and Controlling Retail Operations

Issues Impacting Retail Business in India

  • Legal and Security Issues in Retail
  • Ethical Dimensions
  • Technology in Retailing
  • Non-Store Retailing

Retail Marketing Management Study Books

Subject  Download Links 
Retail Management Click Here
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Principles of Retailing

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Retail Management Click Here
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Unit wise PDFs

Here we have mentioned the unit wise PDFs of Retail Management subject. Click on the below link to download it :

Units  Download Links 
An Overview of Retailing Environment Download
Retail Planning and Development Download
Retail Mix Click Here
Retail Operations Download
Issues Impacting Retail Business in India Click Here

Subject in the Universities

This subject will be useful to the students of Business Administration students of Master’s Degree, PG Diploma candidates. The following university students can also download these materials :

  • IGNOU
  • Chadalawada Ramanamma Engineering College
  • Lovely Professional University
  • Jaipur National University
  • Heriot-Watt University
  • Madurai Kamaraj University

Subject in the Semesters

Retail Management subject will be studied in the following semesters of their respective courses :

  • MBA I Semester
  • PG Diploma in Marketing Management

Important Questions

Here are the important questions of Retail Management subject :

  • What is Retail Management?
  • Discuss the various traditional formats that you are familiar with? Comment how relevant they are in the current retail business environment.
  • What are the factors that influence consumer behavior in retail banking?
  • What do you understand by marketing research? Explain its significance to retailing?
  • What are the elements of a strategic planning process? Explain in detail their significance?
  • Describe the role of the two locational theories and retail market identification in the emerging Indian retail context?
  • What is the significance of strategy in retailing industry?
  • Explain what is merchandise mix and various factors affecting merchandise mix decision.
  • How important is the role of pricing in retail marketing mix?
  • Analyze the retail communication strategy of any major retail chain.
  • Define atmospherics and its importance in retail marketing mix?
  • Explain how you will assess the human resource requirements of a retail organization.
  • Discuss the concept of relationship marketing? How does it stand different from transactional marketing?
  • Discuss the significance of having control over retail operations?
  • Explain what you mean by VAT(Value Added Tax) and how it will benefit the retailing industry in India?

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