Download Product Management Study Materials 2020. In this article, we are going to provide the Study Notes for Management Studies. Students of BBA, MBA, PGDMM can download these Study Materials which will be useful for their Exam Preparation. Through this article, we are going to provide the Product Management Study Materials, Study Notes, PDFs, Chapters & Topics, Important Questions in this topic and Download Links. Continue reading the below article for more information regarding the Management Studies Notes.
Table of Contents
Product Management Study Materials
|Name of the Subject||Product Management|
|Useful for||MBA, BBA, PG Diploma Courses|
|Course Type||Post Graduation, Under Graduation|
|Article on||Study Materials 2020|
|Study Material Format|
Chapters and Topics
Product Management- Introduction
- Product Management – Basic Concepts
- The Product Management Process
- The Product Planning System
- Product Line Decisions
- Product Life Cycle
- Product Portfolio
- Product Pricing
Branding and Packaging Decisions
- Branding Decisions
- Product Positioning
- Brand Equity
- Packaging Decisions
New Product Development
- Organizing for Product Development
- Generation, Screening and Development New Product Ideas
- Economic Analysis -Evaluation New Product Ideas/Concepts
Implementing New Product Decision
- Concept Development and Testing
- Physical Development of the Product
- Pretest Marketing and Test Marketing
- Product Launch
Product and Brand Management Study Notes
|Product Management||Click Here|
Unit wise PDFs
Here we have mentioned the unit wise PDFs of Product and Brand Management subject. Click on the below link to download it :
|Product Management- Introduction||Download|
|Managing Products-1||Click Here|
|Branding and Packaging Decisions||Download|
|New Product Development||Click Here|
|Implementing New Product Decision||Download|
Subject in the Universities
This subject will be useful to the students of the Master’s Degree, Bachelor’s Degree, PG Diploma candidates. The following university students can also download these materials :
- National Institute of Technology, Calicut
- Guru Jambheshwar University
- Jaipur National University
We have listed some of the important questions on Product Management subject :
- Discuss the scope of a product.
- Describe the changing role of a product manager in changing product/market environment.
- Discuss the scope, relevance and, significance of product management function in the current market scenario.
- Comment on the demerits associated with line extensions.
- Briefly describe each of the four distinct stages of the product life cycle by taking an example each from consumer and industrial products you are familiar with.
- Explain the methodology of constructing BCG Matrix.
- What kind of role does consumer play in building a brand. Substantiate your answer with illustrations.
- Discuss the term `Positioning’ of a product in the Indian context. What makes segmentation strategy have a direct implication on the positioning strategy.
- Evaluate the various methods of brand valuation in the Indian context.
- Discuss the importance of packaging as a tool for product differentiation and market cultivation.
- What factors determine the decision to offer new products by the marketer?
- How do skills needed to manage a new product differ from those used to manage an existing mature product?
- Describe the development of the components of product strategy for a new product.
- What is the purpose of doing break-even analysis in economic analysis?
- Discuss the major concept generation methods that you are familiar with.
- Discuss the A.T.A.R. model for new product forecasting.
- Describe the steps involved in Industrial Design Development.
- Write an essay on `Concurrent Engineering’.
- What is the rationale for test marketing? Discuss situations where you think test marketing is not desirable.
- What are the steps involved is the launch of a new product in the market?
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