Download Marketing of Services Study Materials 2020. In this article, we are going to provide the Study Notes for Management Studies. Marketing of Services is one of the subjects in the courses of MBA, M.Com, PGDMM. Here we provide the materials for the important concepts of Services Marketing Fix, Strategic Issues, Sectoral Applications, etc. Download the Study Books, Important Questions of this subject from Exams Time website for better preparation. Unit wise PDFs are also provided below.
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Table of Contents
Marketing of Services Study Materials
|Name of the Subject||International Marketing|
|Useful for||MBA, M.Com, PG Diploma Courses|
|Course Type||Post Graduation|
|Article on||Study Materials 2020|
|Study Material Format|
|Download Other Study Materials||Click Here|
Chapters and Topics
Marketing of Services – An Introduction
- Marketing of Services: Conceptual Framework
- Role of Services in Economy
- International Trade in Services, The WTO and India
- Consumer Behaviour in Services
Services Marketing Mix
- Product and Pricing Decisions
- Place and Promotion Decisions
- Extended Marketing Mix for Services
- Service Quality
- Managing Demand and Capacity
- Customer Retention
- Financial Services
- Tourism and Hospitality Services
- Health Services
- Case Study: Serving Global India
- Educational Services
- Professional Support Services: Advertising Agencies
- Telecommunication Services
- Product Support Services
- Case Studies
Services Marketing Study Notes
|Services Marketing||Click Here|
Marketing of Services – Study Books
|Services Marketing||Click Here|
Unit wise PDFs
Here we have mentioned the unit wise PDFs of Services Marketing subject. Click on the below link to download it :
|Marketing of Services – An Introduction||Download|
|Services Marketing Mix||Click Here|
|Sectoral Applications-I||Click Here|
Subject in the Universities
This subject will be useful to the students of the Master’s Degree, PG Diploma candidates. The following university students can also download these materials :
- Lovely Professional University
- JNTU, Anantapur
- Pondicherry University
- University of Calicut
- Sasurie College of Engineering
Subject in the Semesters
Marketing of Services subject will be studied by the students in the following semesters of their respective courses :
- MBA IV Semester
- BBA 6th Semester
Here we have mentioned some of the important questions on Marketing of Services subject :
- What do you understand by the term ‘service? Describe the reasons behind the rapid growth of service sector.
- Explain the different classification schemes for services giving suitable examples.
- Explain the trends in international trade in services and identify the key exporting and importing nations?
- What are the four modes of service delivery? Explain by taking examples.
- What is your understanding of GATS and its implications for India?
- What are the differences between ‘search’, ‘experience’ and ‘credence’ qualities? Explain with the help of examples.
- Discuss the various stages in the development of a new service offering.
- Differentiate between core, facilitating and supporting services, giving suitable examples.
- What are the relative advantages (or disadvantages) of direct sales vs. sales via intermediaries? Give specific examples in support.
- What do you think are the main reasons for including the element of people in the marketing mix for services?
- Discuss the individual and family influences on buyer behaviour for financial services.
- What do you understand by the term Service Quality? What are the underlying themes of service quality?
- Define Promotion. What should be a ‘Good Promotion Blend’, for marketing banking services?
- What is a hotel product? Identify the support and facilitating services for a business hotel in a metropolitan city.
- Discuss the importance of word of mouth communication for health care services.
- What are the marketing implications of intangibility, inseparability, perishability and heterogeneity for education services? Discuss with the help of suitable examples.
- How do the marketing mix elements relate to advertising agencies? Explain by giving specific examples.
- Discuss the major trends in the growth of telecom sector in India during the last few years.
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