Marketing of Financial Services Study Materials 2020 – For MBA, PGDFM Students

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Download Marketing of Financial Services Study Materials 2020. In this article, we are going to provide the Study Notes for Management Studies. This subject will come mostly for MBA, B. Com, M.Com & PGDFM  students. These study books will teach you how to solve accounting problems. You can download these books from our Exams Time website that are free of cost. We have provided the materials for the important aspects of Financial Services in India, Marketing of Banking Services, etc. Students can download these Study Materials which will be useful for their Exam Preparation.

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Marketing of Financial Services Study Materials - Download Study Notes PDF

Marketing of Financial Services Study Materials

Name of the Subject Marketing of Financial Services
Category Management Studies
Useful for MBA, M.Com and PG Diploma Courses
Course Type Post Graduation
Article on Study Materials 2020
Study Material Format PDF
Download Other Study Materials Click Here 

Chapters and Topics in Marketing of Financial Services

Financial Services in India

  • Financial Services Markets: An Overview
  • Issues in Marketing of Financial Services
  • Marketing of Financial Services: A Conceptual Framework
  • Consumer Behaviour in Relation to Financial Services

Marketing of Banking Services

  • Banking Products and Services
  • Distribution, Pricing and Promotions Strategy for Banking Services
  • Attracting and Retaining Customers

Merchant Banking and Allied Services

  • Issue Management Services
  • Stock Broking Services
  • Corporate Finance and other Financial Services
  • Project Finance Services
  • Advisory and consultancy Services

Insurance and Pension Funds

  • Mutual Funds Marketing in India
  • Marketing of Insurance Services
  • Marketing of Pension Funds
  • Marketing Strategies for Mutual Funds

Beyond Tomorrow

  • Directions of Growth and Beyond Tomorrow
  • Information Technology and its Implications
  • Globalization and its Impact on Financial Services Markets

Financial Services Study Books

Subject  Download Links 
Financial Services Click Here
Download

Financial Markets and Services Study Notes

Subject  Download Links 
Financial Services Click Here
Download
Click Here 

Unit wise PDFs

Here we have given the Unit wise PDFs of Marketing of Financial Services :

Units  Download Links 
Financial Services in India Download 
Marketing of Banking Services Click Here
Merchant Banking and Allied Services Download 
Insurance and Pension Funds Click Here 
Beyond Tomorrow Download 

Subject in the Universities

This subject will be useful to the students of Business Administration students of Master’s Degree, PG Diploma candidates. The following university students can also download these materials :

  • University of Calicut
  • Shrimati Indira Gandhi College
  • Jaipur National University
  • IGNOU

Subject in the Semesters

Marketing of Financial Services subject will be studied by the students in the following semesters of their respective courses :

  • B.Com VI Semester
  • MBA 4th Semester
  • M.Com III Semester

Important Questions

We have listed some of the important questions of Marketing of Financial Services subject :

  • Comment upon the various types of financial services markets in India? What are some of the recent developments in these markets?
  • What do you understand by the term money market?
  • What do you understand by the term “Tyranny of Foreign Funds”? How does it affect host countries?
  • Explain the key differences between products and services? Why is a bank characterized as producing a service rather than producing a product?
  • How does perception affect consumer choice? Explain with reference to a financial service of your choice.
  • Explain briefly various methods of pricing financial products.
  • Define Merchant Banking.
  • Discuss the nature and scope of Merchant Banking Functions.
  • What are the functions of Stock Exchanges?
  • Identify the similarities and differences in Factoring and Forfaiting.
  • What do you understand by securitization?
  • What do you understand by Venture Capital? Critically assess the role and importance of venture capital in today’s business environment.
  • How do you distinguish between the Services offered by the Portfolio Manager and Depository Service?
  • Write a critical note on the growth of mutual funds in India.
  • Differentiate between life and general insurance.
  • Describe the different types of pension plans.

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