Marketing Management Study Materials 2020 – For BBA, B.Com, M.Com & MBA Students


Download Marketing Management Study Materials 2020. In this article, we are going to provide the Study Notes for Management Studies. Students of BBA, MBA, B.Com, M.Com can download these Study Materials which will be useful for their Exam Preparation. Through this article, we are going to provide the Marketing Management Study Materials, Study Notes, PDFs, Chapters & Topics, Important Questions in this topic and Download Links.  Continue reading the below article for more information regarding the Management Studies Notes.

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Marketing Management Study Materials - Download Study Books, Chapters and Topics

Marketing Management Study Materials

Name of the Subject Marketing Management
Category Management Studies
Useful for BBA, B.Com, M.Com, MBA
Course Type Post Graduation & Under Graduation
Article on Study Materials 2020
Study Material Format PDF
Download Other Study Materials Click Here 

Chapters and Topics

Nature and Scope of Marketing

  • Introduction To Marketing
  • Marketing Environment
  • Marketing Information and Research

Understanding Consumers and Selecting Target Markets

  • Buyer Behaviour
  • Markets and Market Segmentation
  • Market Targeting and Positioning

Product Decisions

  • Product Concepts and Classification
  • Product Development and Product Life Cycle
  • Branding, Packaging, and Servicing

Pricing Decisions

  • Objectives and Methods of Pricing
  • Price Adjustment Strategies
  • Regulation of Prices

Distribution Decisions

  • Distribution Channels
  • Marketing Intermediaries
  • Marketing Logistics

Promotion Decisions and Emerging Issues

  • Marketing Communication
  • Personal Selling and Sales Promotion
  • Advertising and Publicity
  • Emerging Issues in Marketing

Marketing Management Study Notes

Subject  Download Links 
Marketing Management Click Here

Marketing for Managers Study Books

Subject  Download Links 
Marketing Management Click Here
Click Here 

Unit wise PDFs – Marketing Management Study Materials

Here we have mentioned the unit wise PDFs of Marketing Management subject. Click on the below link to download it :

Units  Download Links 
Nature and Scope of Marketing Download
Understanding Consumers and Selecting Target Markets Click Here
Product Decisions Download
Pricing Decisions Click Here
Distribution Decisions Click Here
Promotion Decisions and Emerging Issues Download

Subject to the Universities

This subject will be useful to the students of Business Administration students of Master’s Degree, Bachelor’s Degree, and also for Commerce Graduates. The following university students can also download these materials :

  • Madras Christian College
  • Lovely Professional University
  • SIET Institute of Management
  • J.D. Birla University
  • Bharath University

Subject in the Semesters

Marketing Management subject will be studied by the students in the following semesters of their respective courses :

  • MBA II Semester
  • BBA IV Semester
  • B.Com II Semester

Important Questions

We have mentioned some of the important questions on  Marketing Management subject :

  • Define Marketing and explain its implications for an emerging economy like India?
  • What are marketing Concepts? Explain the evolution process of MM Philosophy.
  • What is marketing environment? Describe the macro environment and micro environment of marketing.
  • What is marketing information system? What are its major components?
  • What do you mean by buyer behaviour? Why is understanding of buyer behaviour important for marketers?
  • Describe the distinguishing characteristics of organizational market.
  • Define market targeting and explain the procedure on how to target different markets.
  • What is a product? Explain the three distinct levels of a product.
  • Distinguish between consumer goods and industrial goods giving suitable examples.
  • Explain the various stages of Product Development Process giving suitable examples.
  • Discuss the importance of labeling for marketers.
  • Discuss, in detail, the objectives of pricing.
  • List and explain the various geographical pricing strategies.
  • Briefly explain the regulatory measures of the Drugs (Control) Act.
  • Discuss various functions performed by distribution channels?
  • What do you understand by retailing? What important functions do the retailers perform in the distribution of products?
  • What is the significance of Marketing Logistics in Marketing Management?
  • Describe the importance and main functions of Marketing Communication.
  • Explain the steps involved in selling process?
  • What is a Service?
  • Differentiate between social marketing and consumer marketing? Explain the components of social marketing mix.

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