Download Marketing for Managers Study Materials 2020. In this article, we are going to provide the Study Notes for Management Studies. Students of MBA, BBA, B.Com can download these Study Materials which will be useful for their Exam Preparation. This subject will come for B.Com II Sem, BBA IV Sem , MBA 1st Sem. Our website Exams Time has come up with the best materials for the main concepts of Marketing and its Applications, Product Management, Pricing, and Distribution, etc. Continue reading the below article to download the study books.
Other Links :
- Management of Machines and Materials
- Information Systems for Managers
- Management and Functions Behaviour
Table of Contents
Marketing for Managers Study Materials
|Name of the Subject||Marketing for Managers|
|Useful for||MBA, BBA, B.Com Courses|
|Course Type||Post Graduation & Under Graduation|
|Article on||Study Materials 2020|
|Study Material Format|
|Download Other Study Materials||Click Here|
Chapters and Topics in Marketing for Managers Study Materials
MARKETING AND ITS APPLICATIONS
- Introduction to Marketing
- Marketing in a Developing Economy
- Marketing of Services
MARKETING PLANNING AND ORGANISATION
- Planning Marketing Mix
- Market Segmentation
- Marketing Organisations
- Marketing Research and its Applications
- Determinants of Consumer Behaviour
- Models of Consumer Behaviour
- Indian Consumer Environment
- Product Decisions and Strategies
- Product Life Cycle and New Product Development
- Branding and Packaging Decisions
PRICING AND PROMOTION STRATEGY
- Pricing Policies and Practices
- Marketing Communications
- Advertising and Publicity
- Personal Selling and Sales Promotion
DISTRIBUTION AND PUBLIC POLICY
- Sales Forecasting
- Distribution Strategy
- Managing Sales Personnel
- Marketing and Public Policy
- Cyber Marketing
Marketing for Managers Study Notes
Click on the below link to download the Study Materials :
|Marketing Management||Click Here|
Materials Management Study Materials
|Marketing Management||Click Here|
Unit Wise PDFs – Marketing for Managers
|Marketing and its applications||Download|
|Marketing Planning and Organisation||Click Here|
|Product Management||Click Here|
|Pricing and Promotion Strategy||Download|
|Distribution and Public Policy||Click Here|
Subject in the Universities
This subject will be useful to the students of Business Administration students of Master’s Degree, Bachelor’s Degree, and also for Commerce Graduates. The following university students can also download these materials :
- Madras Christian College
- Lovely Professional University
- SIET Institute of Management
- J.D. Birla University
- Bharath University
Subject in the Semesters
Marketing for Managers subject will be used in the following semesters of their respective courses :
- BBA IV Semester
- B.Com II Semester
- MBA II Semester
Important Questions in Marketing for Managers
- How does social marketing differ from business marketing in terms of objectives, approaches and the applicability of the `four Ps’?
- Define `Marketing’ and distinguish it from mere `Selling’.
- Write out the most precise, yet descriptive, definition of the marketing mix.
- Which companies in India in your opinion follow the product differentiation strategy’ and which the market segmentation strategy? (For this purpose examine the ads by Indian companies).
- Discuss the importance of subcultures in segmenting the Indian market for food products. Divide India into four regions comprising North, South, West, and East and then proceed further.
- Explain the meaning of the expression `Product Mix’. State the reasons why companies or organizations generally diversify their range of products.
- Explain briefly the `product life, cycle concept’ in marketing management and state why you feel it is useful to understand this concept.
- What are the brands strategy options open to a firm? Discuss their relative strengths and weaknesses.
- What are the most important group of individual factors which influence the price of the product?
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