Marketing for Managers Study Materials 2020 – For BBA, MBA, B.Com Students


Download Marketing for Managers Study Materials 2020. In this article, we are going to provide the Study Notes for Management Studies. Students of MBA, BBA, B.Com can download these Study Materials which will be useful for their Exam Preparation. This subject will come for B.Com II Sem, BBA IV Sem , MBA 1st Sem.    Our website Exams Time has come up with the best materials for the main concepts of Marketing and its Applications, Product Management, Pricing, and Distribution, etc. Continue reading the below article to download the study books.

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Marketing for Managers Study Materials - Download Unit wise PDFs, Study Notes

Marketing for Managers Study Materials

Name of the Subject Marketing for Managers 
Category Management Studies
Useful for MBA, BBA, B.Com Courses
Course Type Post Graduation & Under Graduation
Article on Study Materials 2020
Study Material Format PDF
Download Other Study Materials Click Here 

Chapters and Topics in Marketing for Managers Study Materials


  • Introduction to Marketing
  • Marketing in a Developing Economy
  • Marketing of Services


  • Planning Marketing Mix
  • Market Segmentation
  • Marketing Organisations
  • Marketing Research and its Applications


  • Determinants of Consumer Behaviour
  • Models of Consumer Behaviour
  • Indian Consumer Environment


  • Product Decisions and Strategies
  • Product Life Cycle and New Product Development
  • Branding and Packaging Decisions


  • Pricing Policies and Practices
  • Marketing Communications
  • Advertising and Publicity
  • Personal Selling and Sales Promotion


  • Sales Forecasting
  • Distribution Strategy
  • Managing Sales Personnel
  • Marketing and Public Policy
  • Cyber Marketing

Marketing for Managers Study Notes

Click on the below link to download the Study Materials :

Subject  Download Links 
Marketing Management Click Here

Materials Management Study Materials

Subject  Download Links 
Marketing Management Click Here
Click Here 

Unit Wise PDFs – Marketing for Managers

Units  Download Links 
Marketing and its applications Download 
Marketing Planning and Organisation Click Here 
Understanding Consumers Download 
Product Management Click Here 
Pricing and Promotion Strategy Download 
Distribution and Public Policy Click Here 

Subject in the Universities

This subject will be useful to the students of Business Administration students of Master’s Degree, Bachelor’s Degree, and also for Commerce Graduates. The following university students can also download these materials :

  • Madras Christian College
  • Lovely Professional University
  • SIET Institute of Management
  • J.D. Birla University
  • Bharath University

Subject in the Semesters

Marketing for Managers subject will be used in the following semesters of their respective courses :

  • BBA IV Semester
  • B.Com II Semester
  • MBA II Semester

Important Questions in Marketing for Managers

  • How does social marketing differ from business marketing in terms of objectives, approaches and the applicability of the `four Ps’?
  • Define `Marketing’ and distinguish it from mere `Selling’.
  • Write out the most precise, yet descriptive, definition of the marketing mix.
  • Which companies in India in your opinion follow the product differentiation strategy’ and which the market segmentation strategy? (For this purpose examine the ads by Indian companies).
  • Discuss the importance of subcultures in segmenting the Indian market for food products. Divide India into four regions comprising North, South, West, and East and then proceed further.
  • Explain the meaning of the expression `Product Mix’. State the reasons why companies or organizations generally diversify their range of products.
  • Explain briefly the `product life, cycle concept’ in marketing management and state why you feel it is useful to understand this concept.
  • What are the brands strategy options open to a firm? Discuss their relative strengths and weaknesses.
  • What are the most important group of individual factors which influence the price of the product?

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