Marketing Research Study Materials 2020 – For MBA, PGDMM, BBA Students


Download Marketing Research Study Materials 2020. In this article, we are going to provide the Study Notes for Management Studies. Students of MBA, BBA, PGDMM can download these Study Materials which will be useful for their Exam Preparation. Through this article, we are going to provide the Marketing Research Study Materials, Study Notes, PDFs, Chapters & Topics, Important Questions in this topic and Download Links.  Continue reading the below article for more information regarding the Management Studies Notes.

Marketing Research Study Materials - Download Study Notes PDF & Imp Questions

Marketing Research Study Materials

Name of the Subject Marketing Research 
Category Management Studies
Useful for MBA, BBA, PG Diploma Courses
Course Type Post Graduation, Under Graduation
Article on Study Materials 2020
Study Material Format PDF

Chapters and Topics

Marketing Research Concepts and Design

  • Marketing Research – Meaning and Importance
  • Organization of Marketing Research in India
  • Research Design

Data Collection

  • Data Collection
  • Sampling
  • Questionnaire Design and Development
  • Attitude Measurement & Scaling

Data Processing and Analysis

  • Qualitative Research
  • Data Processing – Coding, Tabulation, and Data Presentation
  • Description & Inference from Sample Data
  • Analysis of Association

Multivariate Analysis

  • Regression Analysis, Discriminant Analysis and Factor Analysis
  • Conjoint Analysis
  • Cluster Analysis and Multi-Dimensional Scaling
  • Application of Marketing Research in India – Some Case Studies

Marketing Research Study Books

Subject  Download Links 
Basic Marketing Research Click Here
Click Here

Business Research Methods Study Notes

Subject  Download Links 
Basic Marketing Research Click Here

Unit wise PDFs – Marketing Research Study Materials

Here we have mentioned the unit wise PDFs of this subject. Click on the below link to download it :

Units  Download Links 
Marketing Research Concepts and Design Download
Data Collection Download
Data Processing and Analysis Click Here
Multivariate Analysis Download

Subject in the Universities

This subject will be useful to the students of the Bachelor’s Degree, Master’s Degree, PG Diploma candidates. The following university students can also download these materials :

  • Pondicherry University
  • Rai Technology University
  • University of Calicut

Important Questions

We have listed some of the important questions on Marketing Research subject :

  • What is marketing research?
  • Suggest some of the possible areas of application of marketing research.
  • What are the major reasons for the growing importance of Marketing Research in India?
  • What are the different ways of conducting marketing research? Describe the scope of outsourcing of marketing services in India?
  • Distinguish between exploratory and descriptive research design.
  • Discuss the main sources of primary and secondary data?
  • What are the tools of collecting the data from respondents?
  • Compare and contrast quota sampling with stratified sampling.
  • Point out the basic difference between stratified sampling and cluster sampling.
  • What is meant by a questionnaire?
  • What are the merits and demerits of a structured questionnaire?
  • Explain the’ meaning of open-ended and closed-ended question.
  • Highlight the main, differences between qualitative and quantitative research.
  • Write briefly about the different forms of data presentation devices.
  • What are the ways in which percentages may be computed in a cross-tabulation table? which way is the best?
  • The following discriminant function was developed to classify salespersons into a successful and unsuccessful salesperson

Z = 0.53 XI + 2.IX2 + 1.5X3

Where X, = no, of sales call Made by salesperson.

X2 = no.of customers developed by salesperson.

X3 = no. of units sold by a salesperson.

The following decision-rule was developed.

If Z ≤ 10, classify the salesperson as successful

If Z < 10, classify the sales personas unsuccessful.

The salespersons A and B were considered for promotion_ on the basis of being classified as successful or unsuccessful. Only the successful salesperson would*be promoted. The relevant data on A and B are given below :

A   B

X1    10  11

X2    2     1.5

X3    1    0.5

whom will you promote?

  • Define conjoint analysis and state its potientail applications.
  • What are the steps involved in conjoint analysis? Explain with the help of examples.
  • What is cluster analysis? What are its possible applications?

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