International Marketing Study Materials 2020 – Download Study Notes & Study Books


Download International Marketing Study Materials 2020. In this article, we are going to provide the Study Notes for Management Studies. These study books will be more useful to MBA, BBA, PGDMM  students that will be useful for their Exam Preparation. The basic topics in this subject are Environment of International Business, International Marketing Planning, etc. Download Unit PDF files, Important Questions, Chapters & Topics by the links provided below on our Exams Time website.

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International Marketing Study Materials - Download Study Books, Chapters & Topics

International Marketing Study Materials

Name of the Subject International Marketing 
Category Management Studies
Useful for MBA, BBA, PG Diploma Courses
Course Type Post Graduation, Under Graduation
Article on Study Materials 2020
Study Material Format PDF
Download Other Study Materials Click Here 

Chapters and Topics

International Marketing: An Introduction

  • Scope and Size of International Markets
  • Conceptual Framework
  • Institutional Framework

Environment of International Business

  • Cultural Environment
  • Political and Legal Environment
  • Strategic Retail Planning Process

Policy framework and Procedural Aspects

  • India’s Export-Import Policy
  • Export-Import Documentation

International Marketing Mix

  • International Product Policy and Planning
  • International Advertising
  • International Pricing Policy
  • International Distribution and Sales Policy

International Marketing Planning

  • International Market Selection
  • International Marketing Research
  • International Marketing Planning and Control

International Marketing Study Books

Subject  Download Links 
International Marketing Click Here
Click Here

Unit wise PDFs

Here we have mentioned the unit wise PDFs of this subject. Click on the below link to download it :

Units  Download Links 
International Marketing: An Introduction Download
Environment of International Business Click Here
Policy framework and Procedural Aspects Download
International Marketing Mix Click Here
International Marketing Planning Download

Subject in the Universities

This subject will be useful to the students of the Master’s Degree, Bachelor’s Degree, PG Diploma candidates. The following university students can also download these materials :

  • Jaipur National University
  • Guru Jambheshwar University
  • Lovely Professional University
  • Heriot-Watt University

Subject in the Semesters

International Marketing subject will be studied by the students in the following semesters of their respective courses :

  • MBA II Year 3rd Semester
  • BBA IV Semester
  • PG Diploma in Marketing Management

Important Questions

Here we have mentioned some of the important questions on International Marketing subject :

  • Define the premise for the existence of international trade and business.
  • Is it beneficial for nations to become dependent on each other?
  • What are the different international marketing definitions applicable today? Explain them with the help of examples.
  • How has the institutional framework shaped the International Marketing environment in India?
  • How would you undertake a cultural analysis of a foreign market?
  • How does language complicate the tasks of global marketers? Explain with the help of examples.
  • What do you understand by the term political risk? In your opinion is it country-specific or firm-specific or both? Elaborate giving examples.
  • How is the WTO different from GATT? What functions is WTO expected to perform?
  • What are Incoterms? Explain some of the commonly used Incoterms.
  • Characterize a strategic plan. Describe its purpose?
  • What do you understand by performance management? Explain the three performance management frameworks discussed in this unit?
  • Briefly discuss the broad changes that have taken place in India’s EXIM Policy since independence.
  • What do you understand by “Deemed Exports? What benefits are available for such exports?
  • Discuss the role of banks in export transactions. Name the documents needed by them for realizing export proceeds from the foreign buyers.
  • Briefly explain various combinations of product /communication strategies available to global marketers?
  • Describe the components of international advertising strategy.
  • Give an overview of the international advertising agency scenario.
  • What is the premise of cost-plus pricing?
  • What are the main methods of export pricing? What are the dangers in attempting to set prices globally?
  • Distinguish between direct and indirect distribution channels, giving suitable examples.
  • What are the key elements of a distribution strategy?

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