International Marketing Management Study Materials 2020 – For MBA, M.Com Students
Download International Marketing Management Study Materials 2020. In this article, we are going to provide the Study Notes for Management Studies. These Study Books will be useful for Management & Commerce students. The concepts of Introduction to International Marketing, Marketing Research, Distribution, and Promotion, etc. are well explained in these materials. We provide genuine notes relating to the subject. Preparation becomes easy by learning from these materials. Candidates can download the notes by the links given below.
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Table of Contents
International Marketing Management Study Materials
| Name of the Subject | International Marketing Management |
| Category | Management Studies |
| Useful for | MBA and Commerce |
| Course Type | Post Graduation |
| Article on | Study Materials 2020 |
| Study Material Format | |
| Download Other Study Materials | Click Here |
Chapters and Topics
The following are the topics of International Marketing Management subject :
Introduction to International Marketing
- International Marketing: Basic Concepts
- International Marketing Orientation and Involvement
- Analyzing International Marketing Environment
International Market Selection and Entry
- International Market Segmentation
- Foreign Market Selection
- International Marketing Entry Decisions
International Product and Pricing Decisions
- International Product Planning
- International Branding, Packaging and Other Decisions
- International Pricing
International Distribution and Promotion
- International Distribution
- International Marketing Communication
- International Advertising
- Personal Selling, Publicity and Sales Promotion
Managing International Marketing Operations
- International Marketing Planning, Organising and Control
- International Marketing of Services
- Emerging Trends and Issues in International Marketing
International Marketing Research
- Introduction to International Marketing Research
- Data Collection
- Data Analysis and Report Writing
International Marketing Management Study Books
| Subject | Download Links |
| International Marketing Management | Click Here |
| Download | |
| Click Here | |
| Download |
Unit wise PDFs
Here we have mentioned the unit wise PDFs of International Marketing Management subject. Click on the below link to download it :
| Units | Download Links |
| Introduction to International Marketing | Download |
| International Market Selection and Entry | Download |
| International Product and Pricing Decisions | Click Here |
| International Distribution and Promotion | Download |
| Managing International Marketing Operations | Click Here |
| International Marketing Research | Download |
Subject in the Universities
This subject will be useful to the students of Business Administration students of Master’s Degree, PG candidates. The following university students can also download these materials :
- IGNOU
- Pondicherry University
- Jaipur National University
Subject in the Universities
International Marketing Management subject will be studied by the students in the following semesters of their respective courses :
- B.Com II Semester
- BBA IV Semester
- MBA IV Semester
- M.Com 1st Sem
Important Questions
Here we have mentioned some of the important questions on International Marketing Management subject :
- Define Marketing and explain its implications. Explain how marketing is different from selling.
- What are Marketing concepts? Explain the process of the evolution of these concepts.
- What is marketing mix? Explain the components of marketing mix.
- Write a note on ERPG Orientations.
- What js the relationship between market segmentation, market targeting, and product
positioning? - Explain various steps involved in the process of international market selection.
- Differentiate between a joint venture and strategic alliance. Explain their relative advantages and disadvantages as strategies for foreign market entry.
- Evaluate the factors of standardization and adaptation of the product.
- Explain how mergers and acquisitions affect global competition.
- What do you mean by branding? Explain the importance of branding.
- Explain the important methods of pricing in international marketing.
- Distinguish between direct and indirect selling channel. Discuss the advantages and disadvantages of both the channels.
- Describe the differences between domestic and international marketing communications.
- Discuss the role of advertising in the international marketing process.
- Explain in detail the main consumer promotion tools.
- Differentiate between domestic and international marketing planning.
- Explain the significance of international marketing research in today’s globalized market.
- Define services and explain how they are different from products.
- Explain the main features of GATS.
- Why is analysis of data important in the market research process? Elaborate the steps involved in the data analysis process.
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