International Marketing Management Study Materials 2020 – For MBA, M.Com Students


Download International Marketing Management Study Materials 2020. In this article, we are going to provide the Study Notes for Management Studies. These Study Books will be useful for Management & Commerce students. The concepts of Introduction to International Marketing, Marketing Research, Distribution, and Promotion, etc. are well explained in these materials. We provide genuine notes relating to the subject. Preparation becomes easy by learning from these materials. Candidates can download the notes by the links given below.

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International Marketing Management Study Materials - Download Imp Qns, Chapters , Topics

International Marketing Management Study Materials

Name of the Subject International Marketing Management
Category Management Studies
Useful for MBA and Commerce
Course Type Post Graduation
Article on Study Materials 2020
Study Material Format PDF
Download Other Study Materials Click Here 

Chapters and Topics

The following are the topics of International Marketing Management subject :

Introduction to International Marketing

  • International Marketing: Basic Concepts
  • International Marketing Orientation and Involvement
  • Analyzing International Marketing Environment

International Market Selection and Entry

  • International Market Segmentation
  • Foreign Market Selection
  • International Marketing Entry Decisions

International Product and Pricing Decisions

  • International Product Planning
  • International Branding, Packaging and Other Decisions
  • International Pricing

International Distribution and Promotion

  • International Distribution
  • International Marketing Communication
  • International Advertising
  • Personal Selling, Publicity and Sales Promotion

Managing International Marketing Operations

  • International Marketing Planning, Organising and Control
  • International Marketing of Services
  • Emerging Trends and Issues in International Marketing

International Marketing Research

  • Introduction to International Marketing Research
  • Data Collection
  • Data Analysis and Report Writing

International Marketing Management Study Books

Subject  Download Links 
International Marketing Management Click Here
Click Here 

Unit wise PDFs

Here we have mentioned the unit wise PDFs of International Marketing Management subject. Click on the below link to download it :

Units  Download Links 
Introduction to International Marketing Download
International Market Selection and Entry Download
International Product and Pricing Decisions Click Here
International Distribution and Promotion Download
Managing International Marketing Operations Click Here
International Marketing Research Download

Subject in the Universities

This subject will be useful to the students of Business Administration students of Master’s Degree, PG candidates. The following university students can also download these materials :

  • Pondicherry University
  • Jaipur National University

Subject in the Universities

International Marketing Management subject will be studied by the students in the following semesters of their respective courses :

  • B.Com II Semester
  • BBA IV Semester
  • MBA IV Semester
  • M.Com 1st Sem

Important Questions

Here we have mentioned some of the important questions on International Marketing Management  subject :

  • Define Marketing and explain its implications. Explain how marketing is different from selling.
  • What are Marketing concepts? Explain the process of the evolution of these concepts.
  • What is marketing mix? Explain the components of marketing mix.
  • Write a note on ERPG Orientations.
  • What js the relationship between market segmentation, market targeting, and product
  • Explain various steps involved in the process of international market selection.
  • Differentiate between a joint venture and strategic alliance. Explain their relative advantages and disadvantages as strategies for foreign market entry.
  • Evaluate the factors of standardization and adaptation of the product.
  • Explain how mergers and acquisitions affect global competition.
  • What do you mean by branding? Explain the importance of branding.
  • Explain the important methods of pricing in international marketing.
  • Distinguish between direct and indirect selling channel. Discuss the advantages and disadvantages of both the channels.
  • Describe the differences between domestic and international marketing communications.
  • Discuss the role of advertising in the international marketing process.
  • Explain in detail the main consumer promotion tools.
  • Differentiate between domestic and international marketing planning.
  • Explain the significance of international marketing research in today’s globalized market.
  • Define services and explain how they are different from products.
  • Explain the main features of GATS.
  • Why is analysis of data important in the market research process? Elaborate the steps involved in the data analysis process.

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