IGNOU BBA Retailing Syllabus 2019 – Bachelor of Business Administration


Check out the IGNOU BBA Retailing Syllabus 2019. In this article, we are going to provide the IGNOU Syllabus for Bachelor of Business Administration. The full form of IGNOU is Indira Gandhi National Open University (इंदिरा गाँधी राष्ट्रीय मुक्त विश्वविद्यालय). The University provides the Distance Education Courses. Candidates who are searching for the BBA Retailing Syllabus are now at the right place.

Candidates who have joined and who are willing to join in this University are searching for BBA Retailing Distance Education Syllabus. Through this article, we are going to provide the Syllabus Details of BBA Subject wise Syllabus, Elective Courses, Skill Courses, Core Courses etc. Continue reading the below article for more information about IGNOU BBA Retailing Syllabus etc.

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IGNOU BBA Retailing Syllabus 2019 – Indira Gandhi National Open University

Events  Information 
Name of the University Indira Gandhi National Open University (IGNOU)
Courses Offered UG & PG Courses
Admissions Based on Entrance Based or Merit Based
Category Distance Education
This article is on IGNOU BBA Retailing Syllabus
Official Website Click Here 


Indira Gandhi National Open University known as IGNOU, is a Central University located at Maidan Garhi, New Delhi, India. After the Parliament of India passed the Indira Gandhi National Open University Act, 1985 (IGNOU Act 1985), the University was established in the year 1985 with a budget of Rs 20 million. IGNOU is maintained by the central government of India.

It was founded to provide distance and open education, through higher education opportunities to all segments of society. It encourages, coordinates and set standards for distance and open education in India, and to strengthen the human resources of India through education.

IGNOU was recognised by the University Grants Commission of India (UGC) as a Central Univversity. The University was designated by the Commonwealth of Learning (COL) as its first Centre of Excellence for Distance Education in 1993.

Indira Gandhi National Open University acts as an accreditor for open university and distance education systems in India through the Distance Education Council (DEC).

IGNOU BBA Retailing Syllabus – Download Syllabus PDF

To obtain Bachelor of Business Administration, candidates should gain 96 credits within a period of 3 years.

First Year 

Course Code  Name of the Course 
BRL – 001 Overview of Retailing
BRL – 002 Retail Marketing and Communication
BRL – 003 Retail Management Perspective and Communication
BRL – 004 Customer Service Management
BRLT – 005 Internship and Viva-Voice

Second Year 

Course Code  Name of the Course 
BRL – 006 Buying and Merchandising – I
BRL – 007 Store Operations-I
ECO – 01 Business Organization
BCOA – 001 Business Communication
BRL – 008 Human Resourcesand Entrepreneurship
AMK – 1 Marketing
BRLT – 009 Job Traing & Viva Voice

Third Year 

  • BRL- 010 Merchandising II
  • BRL- 011 Retail Operation and Store Management II
  • BRL- 012 Visual Merchandising and Store
  • BRL- 013 Customer Value Management
  • BRL- 014 Organizational Behavior
  • BRL- 015 IT Application in Retail
  • BRLT- 016 Job Traing & Viva Voice

How to Download Syllabus of Bachelor of Business Administration ? 

  • Visit the website of the University i.e., www.ignou.ac.in
  • On the homepage of the website, Click on ” Student Support ” Tab and then from the drop down list, Click on ” Downloads “.
  • On the left side corner of the page, you will find the all the related links.
  • Search the Syllabus link of your Course.
  • Click on the required link for which you want to download the Syllabus.
  • Download and Save it for your Preparation.

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