Consumer Behaviour Study Materials 2020 – For BBA, MBA, PGDMM Students


Download Consumer Behaviour Study Materials 2020. In this article, we are going to provide the Study Notes for Management Studies. Students of BBA, MBA, PGDMM can download these Study Materials which will be useful for their Exam Preparation. Topics of  Consumer Behaviour – Issues & Concepts, Buying Process, Modeling Buyer Behaviour, etc. are provided in these materials. Study Books and Notes of this subject can be downloaded by the links given below. Read the below article, for more information of Study Materials.

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Consumer Behaviour Study Materials - Download Unit wise & Study Notes PDF

Consumer Behaviour Study Materials

Name of the Subject Consumer Behaviour 
Category Management Studies
Useful for MBA, BBA, PG Diploma Courses in Marketing Management
Course Type Post Graduation, Under Graduation
Article on Study Materials 2020
Study Material Format PDF
Download Other Study Materials Click Here

Chapters and Topics

Consumer Behaviour-Issues and Concepts

  • Consumer Behaviour – Nature, Scope and Applications
  • Consumer Behaviour and Lifestyle Marketing
  • Organizational Buying Behaviour

Individual Influences on Buying Behaviour

  • Perceptions
  • Consumer Motivation and Involvement
  • Attitude and Attitude Change
  • Learning and Memory
  • Personality and Self-Concept

Group Influences on Consumer behaviour

  • Reference Group Influence and Group Dynamics
  • Family Buying Influences, Family Life Cycle and Buying Roles
  • Culture and Subculture influences

The Buying Process

  • Problem Recognition and Information Search Behaviour
  • Information Processing
  • Alternative Evaluation in Buying Decisions
  • Purchase Process & Post-Purchase Behaviour

Modeling Buyer Behaviour

  • Early Models
  • Howard Sheth Model
  • Recent Developments in Modelling Consumer Behaviour

Consumer Behaviour and Advertising Management Study Books

Subject  Download Links 
Consumer Behaviour Click Here
Click Here

Consumer Buying Behaviour Study Notes

Subject  Download Links 
Consumer Behaviour Click Here

Unit wise PDFs

Here we have mentioned the unit wise PDFs of Consumer Behaviour subject. Click on the below link to download it :

Units  Download Links 
Consumer Behaviour-Issues and Concepts Download
Individual Influences on Buying Behaviour Click Here
Group Influences on Consumer behaviour Download
The Buying Process Click Here
Modeling buyer Behaviour Download

Subject in the Universities

This subject will be useful to the students of the Master’s Degree, Bachelor’s Degree, PG Diploma candidates. The following university students can also download these materials :

  • University of Calicut
  • Lovely Professional University
  • Pondicherry University
  • Heriot-Watt University

Subject in the Semesters

Consumer Behaviour subject will be studied by the students in the following semesters of their respective courses :

  • MBA III Semester
  • BBA VI Semester
  • PG Diploma in Marketing Management

Important Questions

We have listed some of the important questions on Consumer Behaviour subject :

  1. Analyze which VALS type best describes you and then find an advertisement in a magazine or newspaper that appeals to this VALS type?
  2. Discuss the major influences on organizational buying.
  3. Explain the Fischer model of organizational buying behaviour.
  4. What is meant by consumer perception? Explain the stages of perception with a real or imaginary example.
  5. Define the term consumer motive. Do the psychogenic motives have superiority over the physiological ones?
  6. What is meant by multi-attribute attitude models? How do they look in practice?
  7. What is meant by consumer attitude?
  8. Distinguish between instrumental learning and classical learning approaches. Which of the two is more complete and why?
  9. Elucidate the concept of symbolic INTERACTIONISM. How does it help marketers?
  10. What is a reference group? Name two reference groups that are important to you. In what way do they influence you in your purchasing behaviour?
  11. Differentiate between the terms household and family.
  12. Define Culture and Subculture. Compare the Indian culture values with the American culture or that of any other culture that you have read about or are familiar with.
  13. Explain the purchase process and its determinants.
  14. How does the micro-economic model explain the decision process of a consumer? What are the shortcomings of the model?

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