Consumer Behavior Study Materials 2021 – For BBA, MBA, PGDMM Students
Consumer Behavior Study Materials: Download Consumer Behavior Study Materials 2021. In this article, we are going to provide the Study Notes for Management Studies. Students of BBA, MBA, PGDMM can download these Study Materials which will be useful for their Exam Preparation. Topics of Consumer Behavior – Issues & Concepts, Buying Process, Modeling Buyer Behavior, etc. are provided in these materials. Study Books and Notes on this subject can be downloaded by the links given below. Read the below article, for more information on Consumer Behavior Study Materials.
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Table of Contents
Consumer Behavior Study Materials
| Name of the Subject | Consumer Behavior |
| Category | Management Studies |
| Useful for | MBA, BBA, PG Diploma Courses in Marketing Management |
| Course Type | Post Graduation, Under Graduation |
| Article on | Consumer Behavior Study Materials 2021 |
| Study Material Format | |
| Download Other Study Materials | Click Here |
Chapters and Topics
The Topics that are covered in this subject are given here. For more related information revise the other recommended books given in this article.
Consumer Behavior-Issues and Concepts
- Consumer Behavior – Nature, Scope and Applications
- Consumer Behavior and Lifestyle Marketing
- Organizational Buying Behavior
Individual Influences on Buying Behavior
- Perceptions
- Consumer Motivation and Involvement
- Attitude and Attitude Change
- Learning and Memory
- Personality and Self-Concept
Group Influences on Consumer Behavior
- Reference Group Influence and Group Dynamics
- Family Buying Influences, Family Life Cycle and Buying Roles
- Culture and Subculture influences
The Buying Process
- Problem Recognition and Information Search Behavior
- Information Processing
- Alternative Evaluation in Buying Decisions
- Purchase Process & Post-Purchase Behavior
Modeling Buyer Behavior
- Early Models
- Howard Sheth Model
- Recent Developments in Modelling Consumer Behavior
Consumer Behavior and Advertising Management Study Books
Here we have mentioned the unit-wise PDFs of the Consumer Behavior subject. Click on the below link to download them
Here we have mentioned the unit-wise PDFs of the Consumer Behavior subject. Click on the below link to download them
| Subject | Download Links |
| Consumer Behavior | Click Here |
| Download | |
| Click Here |
Consumer Buying Behavior Study Notes
| Subject | Download Links |
| Consumer Behavior | Click Here |
| Download |
Unit wise PDFs
Here we have mentioned the unit-wise PDFs of the Consumer Behavior subject. Click on the below link to download it :
| Units | Download Links |
| Consumer Behavior-Issues and Concepts | Download |
| Individual Influences on Buying Behavior | Click Here |
| Group Influences on Consumer Behavior | Download |
| The Buying Process | Click Here |
| Modeling buyer Behavior | Download |
Subject in the Universities
This subject will be useful to the students of the Master’s Degree, Bachelor’s Degree, PG Diploma candidates. The following university students can also download these materials :
- University of Calicut
- Lovely Professional University
- Pondicherry University
- Heriot-Watt University
- IGNOU
Subject in the Semesters
Consumer Behavior subject will be studied by the students in the following semesters of their respective courses :
- MBA III Semester
- BBA VI Semester
- PG Diploma in Marketing Management
Important Questions
We have listed some of the important questions on Consumer Behavior subject :
- Analyze which VALS type best describes you and then find an advertisement in a magazine or newspaper that appeals to this VALS type?
- Discuss the major influences on organizational buying.
- Explain the Fischer model of organizational buying Behavior.
- What is meant by consumer perception? Explain the stages of perception with a real or imaginary example.
- Define the term consumer motive. Do the psychogenic motives have superiority over the physiological ones?
- What is meant by multi-attribute attitude models? How do they look in practice?
- What is meant by consumer attitude?
- Distinguish between instrumental learning and classical learning approaches. Which of the two is more complete and why?
- Elucidate the concept of symbolic INTERACTIONISM. How does it help marketers?
- What is a reference group? Name two reference groups that are important to you. In what way do they influence you in your purchasing Behavior?
- Differentiate between the terms household and family.
- Define Culture and Subculture. Compare the Indian culture values with the American culture or that of any other culture that you have read about or are familiar with.
- Explain the purchase process and its determinants.
- How does the micro-economic model explain the decision process of a consumer? What are the shortcomings of the model?
Recommended Books for Consumer Behavior
The books that are given here are the books that are recommended and suggested by toppers in Consumer Behaviour. Reference books are found on online sites for referring purposes.
- Consumer Behavior | Twelfth Edition | By Pearson by Kumar Leon G., Schiffman; Joe, Wisenblit’S. Ramesh, Paperback
- Consumer Behavior by David Loudon and Albert Della Bitta, Paperback
- Consumer Behavior: Building Marketing Strategies | 13th Edition by David L Mothersbaugh, Del I. Hawkins, et al., Paperback
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